The Jaguarundi.
Solitary by nature. Collective by choice.
The cat that runs with the sun.
Herpailurus yagouaroundi — the Jaguarundi — is one of the few diurnal cats on the continent. It hunts at dawn and dusk, exactly the hours we run.
Its territory is wide: males range 8.5 to 25 km² across a single home. It is not speed — it is consistency. Moving every day, always on the same line, knowing it by heart.
Where the forest meets the farm.
The Jaguarundi lives in the mosaic where tropical forest meets farmland: shade-coffee plantations, tree-scattered pastures, farm edges. Those in-between landscapes are its real habitat — not virgin jungle, but land worked with care.
Shade-grown coffee, practiced in Costa Rica for generations, works as a biological corridor. Every farm that keeps its trees is a bridge the Jaguarundi — and hundreds of other species — need to cross the region.
A species of the edges.
Listed as Least Concern by the IUCN, the Jaguarundi faces steady pressure from habitat fragmentation. What survives depends on forest corridors staying connected.
In Costa Rica it lives in lowland and mid-elevation forests, Caribbean to Pacific slope. Its health is an indicator for our intermediate forests — the ones most people never see.
Regional, silent, precise.
We identify with the Jaguarundi because it does not ask to be seen. It doesn't roar. It doesn't pose. It moves. It survives because it knows its line.
It is a tropical cat almost no one names — but it is there, in the coffee, at the edges. That is the brand's posture: present, regional, no noise.
- Scientific name
- Herpailurus yagouaroundi
- Home range
- 8.5–25 km² (males)
- Activity
- Diurnal · dawn to dusk
- IUCN status
- Least Concern · populations declining
- Geographic range
- Southern US to Argentina
Source: IUCN · Herpailurus yagouaroundi (2015, updated 2023).